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微电影与中国文化的传承和传播
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引用本文:徐莹.微电影与中国文化的传承和传播[J].阅江学刊,2017,(4):104~111
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作者单位
徐莹 浙江理工大学, 杭州 310018 
基金项目:浙江省哲学社会科学规划重点课题“微电影的艺术特点与多元价值研究”(15NDJC025Z);浙江省文化厅2014-2015年度厅级文化科研项目“微电影多元价值及可持续发展研究”(浙文产[2015]12号)
中文摘要:2010年,伴随着《一触即发》的横空出世,"微电影"迅速进入公众视野并得到如火如荼的发展。它已经成为一种文化现象和流行方式,对人们的认知、思维和生活产生了潜移默化的影响,"微电影唱主角的时代"日渐来临。除了创造可观的经济效益和文化效益,微电影在中国文化的传承和传播中也扮演着日益重要的角色。朴素的情感和价值观、刻板的主旋律和公益理念在微电影的时尚外衣下熠熠生辉;中国传统文化的博大精深和现代文明的朝气蓬勃,在互联网这个共通共融的广阔天地里交相辉映,它们正乘着微电影这一隐形的翅膀,飞向世界各地。无数事实证明,微电影正令中国文化的世界影响力与日俱增。
中文关键词:微电影  中国文化  古代文明  新媒体  有效传播
 
Micro Movie and the Inheritance & Transmission of Chinese Culture
Abstract:With the emerging of "On the Verge of Breaking Out" in 2010, micro movie promptly appeared in the public view and grew vigorously like a raging fire. Now, it has become a cultural phenomenon and popular fashion, producing subtle influences on people's consciousness, thinking and life. The era of micro movie has come. Apart from producing considerable economic and cultural effect, micro movie plays an increasingly important role in the inheritance and transmission of Chinese culture as well. The simple feelings and values as well as the straitlaced main theme and philosophy of public benefits are enabled to shine under the fashionable clothes of micro movie. Besides, the extensiveness and profoundness of Chinese culture as well as the vigor and vitality of the modern civilization enrich each other's beauty in this vast world applicable and harmonious to all. On the invisible wings of micro movies, they are enabled to fly to all corners of the world. It can be proved by countless facts that micro movie is strengthening the International influence of Chinese culture with each passing days.
keywords:micro movie  Chinese culture  ancient civilization  new media  effective transmission
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