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媒体融合背景下气象传媒的困境与出路
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引用本文:李丹,郭起豪,王素琴.媒体融合背景下气象传媒的困境与出路[J].阅江学刊,2017,(3):27~32
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作者单位
李丹 中国气象报社, 北京 100081 
郭起豪 中国气象报社, 北京 100081 
王素琴 中国气象报社, 北京 100081 
中文摘要:网络和数字技术迅猛发展的今天,媒体的转型和融合发展日新月异。不进则退的媒体新格局下,气象传媒面临挑战与机遇并存的急迫形势。曾经相对小众封闭的气象类专业媒体领域在新媒体冲击下出现爆发式增长、资源分散且趋同质化、舆情防控风险增大、人才资金严重缺乏、技术与能力滞后等问题。本文力图从规范行业管理、把控风险和全局,加强谋划整合、实现差异化发展,融入行业发展、延展媒体信息服务功能,推进气象信息服务社会化以及加强能力建设等多个方面探寻气象传媒破局发展之路。
中文关键词:气象传媒  气象信息服务  融合发展  媒体管理
 
The Dilemma and Way Out of Meteorological Media in the Context of Media Convergence
Abstract:Nowadays,with the rapid development of Internet and data technology,the transformation and integrated development of the media flourish with each passing days.In the ongoing transition of media during which one would fall behind without forging ahead,the meteorological media is confronted with urgent situation where challenges and opportunities are intertwined.The professional meteorological media which used to be relatively niche and closed have witnessed explosive growth,scatted distribution of resources,trend of homogenization,greater risk of public opinion control,severe shortage of talents and funds as well as lags in technologies and capabilities.This paper suggests that to promote the integration of meteorological media into the industry,extension of media information service function and socialization of meteorological information service,it's required to standardize the management of the industry,control risks and the overall situation,enhance the scheme of integration and realize differential development.
keywords:meteorological media  meteorological information service  integrative development  media management
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